About us

Randy Zedor

Founder/Sales Leader


Randy Zedor founded the Performance Management Group out of his passion for coaching and leading sales teams.

Throughout his 25-year professional sales and leadership career, Randy has been recognized for Outstanding Sales Achievement on numerous occasions, including being named a 5-time President’s Club Award recipient as an individual contributor. Randy’s success in sales was the foundation that led to becoming a valued member in an Executive Leadership role for over a decade. He has an exemplary record of accomplishment for recruiting, developing, and leading high-performing sales teams.


The Performance Management Group has been built upon the key fundamentals of commitment, strategy, and execution to meet and exceed the needs of our customers. 


“I was very fortunate to have worked for an exceptional Coach early in my career, it had a significant impact on my personal and professional development" 

Benefits of a Fractional Sales Leadership solution?

  • Qualified Leadership - leverage 25+ years of venerable Sales and Leadership experience

  • Dedicated FOCUS - towards sustainable Sales Development while delivering profitable Sales results

  • Save Time - entrusting your Sales team with a dependable Leader allows you to free up time on your calendar 

  • Save Money - on average a Fractional Sales Leadership program will cost 25-30% versus the investment of a full-time Manager

  • Risk-Free - No long term commitments


Jeff Nosal
Franchise Owner

Randy is a terrific manager who understands relationships and the sales process. It was a pleasure working for him as he helped me achieve my goals early in my career as a sales professional. With his guidance, he helped advance my career to a point where we were both Sales Managers at the same organization. As colleagues, Randy has always been great at offering leadership advice, bouncing ideas off, and just being a great friend.

David Paul Leveille
Business Development Specialist

I worked for Randy for 2 years. Not only was Randy my first sales manager, but he was also my first sales manager in my first sales job. I have now been in sales for 9 years and I would not be where I am today if it was not for Randy Zedor.

David Males
Director of Sales

One of the biggest challenges a new manager faces, is to gain the trust of the field sales people and to add value beyond coaching and supporting. Add to this the fact that the sales team was made up of mostly senior folks who like to work quite independently. Randy rose to the challenge and made it a priority to learn our industry by getting out with the field reps and hearing first hand what our clients expected. It was a pleasure working with Randy and wish to pass along my enthusiastic recommendation.