“Tell me and I forget, teach me and I may remember, involve me and I learn

Benjamin Franklin


Sales Training is a great first step. However, it simply isn't enough!

1865 - Hermann Ebbinghaus discovered the “Forgetting Curve.” Ebbinghaus conducted training events and then performed retention tests.


  • After 1 hour, less than half the information was retained

  • After 1 day, retention was down to about 30%

  • After 1 month, only 21% retention

In a recent study by the CEB, they conducted this study with an emphasis on salespeople. They found that after 30 days, salespeople have forgotten a staggering 87% of the content

Companies with dynamic sales coaching programs achieve 28% higher win rates.

Sales coaching and mentoring is cited as a vital role, according to 74% of leading companies.

The Learning Pyramid suggests that we retain only 5% of information from a lecture, 30% from a demonstration, 50% from a discussion, and 75% from practicing.


Second to teaching, practicing - by way of coaching - offers the best opportunity to learn and retain information.

For sales training to really have a lasting impact, it must be: personalized, actionable, continuous, and supported by a coach.

We will work closely with your sales team to develop a tailored coaching strategy, one-on-one, face-to-face, always.